The Art of Perfection Campaign for No.3 Gin by London based BBD Perfect Storm, takes a Gold GLOBE in the Integrated Marketing Category and the Red GLOBE for the Best Campaign in the World, in the 33rd MAA Worldwide GLOBES.

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To stand apart in the congested world of gin, London based, BBD Perfect Storm took the world’s best No.3 Gin to a mind blowing level, by literally getting under its surface to examine the beauty within, resulting in a campaign customers would be proud to hang on their walls!

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Together with a micro-photographer, the Agency examined No.3 Gin under the microscope, after a crystallisation process, magnifying it 40x, capturing it in its purest form.

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What was revealed was a remarkable kaleidoscopic world of colours: micro landscapes that looked like abstract paintings.

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This innovative and experimental photographic process became the inspiration for an integrated campaign which created a new design language that truly cut through the clutter, across all marketing channels.

 

The Art of Perfection, was born.

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The campaign, made its debut at the London Design Festival, followed by a release of posters and OOH digital screens across the city, store window displays, on tote bags, bespoke packaging, on-premise No.3 MasterClasses and of course, social media.

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In the end, London was flooded with No.3’s colourful micro landscapes.

Customers couldn’t tear their eyes away from the vivid artwork of the campaign and started asking for No.3 by name.

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With 25.9m earned media impressions, No.3 more than stood apart from the crowd.

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Not only did click-through rates to No.3 Gin’s website go up by 300%, sales increases were even more amazing. (Actual results are confidential).