Best In The World 2019
The Art of Perfection Campaign for No.3 Gin by London based BBD Perfect Storm, takes a Gold GLOBE in the Integrated Marketing Category and the Red GLOBE for the Best Campaign in the World, in the 33rd MAA Worldwide GLOBES.
To stand apart in the congested world of gin, London based, BBD Perfect Storm took the world’s best No.3 Gin to a mind blowing level, by literally getting under its surface to examine the beauty within, resulting in a campaign customers would be proud to hang on their walls!
Together with a micro-photographer, the Agency examined No.3 Gin under the microscope, after a crystallisation process, magnifying it 40x, capturing it in its purest form.
What was revealed was a remarkable kaleidoscopic world of colours: micro landscapes that looked like abstract paintings.
This innovative and experimental photographic process became the inspiration for an integrated campaign which created a new design language that truly cut through the clutter, across all marketing channels.
The Art of Perfection, was born.
The campaign, made its debut at the London Design Festival, followed by a release of posters and OOH digital screens across the city, store window displays, on tote bags, bespoke packaging, on-premise No.3 MasterClasses and of course, social media.
In the end, London was flooded with No.3’s colourful micro landscapes.
Customers couldn’t tear their eyes away from the vivid artwork of the campaign and started asking for No.3 by name.
With 25.9m earned media impressions, No.3 more than stood apart from the crowd.
Not only did click-through rates to No.3 Gin’s website go up by 300%, sales increases were even more amazing. (Actual results are confidential).