Las Vegas - Fall 2007
Online experts shared their experiences in the red-hot interactive space
Dave Balter, Founder/ CEO of BzzAgent, Inc.
Dave Balter is the founder and CEO of BzzAgent, Inc., the only cross-continental word-of-mouth media channel. He launched BzzAgent in 2002, and today 300,000 consumers have joined the company’s network, which spans North America and the United Kingdom.
Mike Bloxham, Director, Insight & Research Center for Media Design at Ball State University
Mike Bloxham has worked in media research and consulting for seventeen years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. His clients have included Microsoft, Cablevision, BSkyB, Le Monde, Procter & Gamble, MTVEurope and the British Government.
Paul Iagnocco, Director of E-Business, Kellogg Company
As director of E-Business co for the past 3 years, Paul is responsible for the setting an overarching digital strategy for the Kellogg Company. This strategy encompasses e-marketing and e-sales initiatives, relationship marketing and emerging media across 5 business divisions, generating nearly 1000 projects a year.
Guy Hepplewhite, Founding Partner, Space
In August 2003 he, in association with David Atkinson, established space – an integrated agency or, as he describes it - ‘just a group of like-minded people, working under the same roof, all of whom are more intent on solving clients problems with powerful ideas than on necessarily worrying about the channels those big ideas might end up inhabiting’.
Robert Matthews, Sr. Director, Consumer Marketing, Nintendo of America, Inc.
Robert Matthews has been with Nintendo for nearly eight years. In his current role, Robert oversees consumer marketing efforts for the video game company including advertising, event marketing, promotions, entertainment marketing, sponsorships, partnership marketing and consumer research.
George Nimeh, Managing Director, iris Digital
A 12-year veteran of digital marketing, George joined iris in 2006 to grow and lead the digital group, expand the agency’s global integrated offering, and bring digital thought leadership to the agency. At iris, George develops digital strategy and engagement campaigns across the network for brands including Sony Ericsson, T-Mobile, Shell, Adidas, Polar, Wonderbra and Coca-Cola.
Thomas Power, Chairman, e-cademy
Thomas is Chairman and co-Founder of the social network for business people Ecademy (www.ecademy.com) founded in February 1998 with his wife Penny Power and now with over 200,000 members in 200 countries. He believes that, as more of the working populations of the Western economies become self employed, it will be a case of Network or Starve.
Jerry Shereshewsky, CEO, grandparents.com
After almost 9 years running marketing for Yahoo’s Media Sales Group, both in the US and internationally, he joined grandparents.com; a lifestyle website for the baby boomer grandparents of today and tomorrow. He currently sits on the Advisory Board for the AdCenter at Virginia Commonwealth University, NY American Marketing Association and its EFFIE award program as well as the New York Ad Club.
Adrienne W. Skinner, Partner Sales, Comcast Interactive Media
Ms. Skinner joined Comcast in late 2005 as part of the strategic initiative to develop online advertising programs for Comcast Interactive Media. She has more than 20 years of experience in ad sales and business development with a record of delivering revenue growth for high profile e-commerce and new media companies.