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Toronto - Fall 2008

The biggest question facing all CEOs today: “How do I grow and compete in these challenging times?”

 

The marketing communications landscape is changing rapidly – global cost optimization and technological advances have affected all forms of our operating plans, especially how we engage and communicate with our clients and consumers. For most agencies, technology will have the greatest impact on the our strategic thinking going forward and those agencies prepared to meet these challenges head on will be in a better position to take advantage of their competition in choppy waters.

 

Insights, inspiration and actionable strategies for success 

 

Geoffrey B. Roche, Founder and Chief Creative Officer of Lowe Roche has been the recipient of Agency of the Year five times and Agency of the Decade, in addition to Advertising Age International Agency of the year. So why would he change the way his agency generated ideas? Find out how the interactive world affected his business strategy and most importantly won 13 Digital Marketing Awards.

 

Terry McBride, CEO of Nettwerk Music will share thoughts on how his company, and the artists he manages (including Barenaked Ladies, Avril Lavigne and Sarah McLachlan), is experiencing tremendous growth in what are very uncertain times for the traditional music industry.

 

Paul Birkett, leads PepsiCo’s Global Intelligence Division who is responsible for innovation and identifying new business opportunities globally for Pepsi. He will share insights on value-added client services and how to build effective long-term client relationships, etc.

 

Stephen Graham, EVP Corporate Marketing and Convergence at Rogers Communications will share his thoughts on how Rogers built a competitive advantage in the Canadian wireless business and his thoughts on where the business opportunities are going forward in data transmission.

 

Bertrand Cesvet, Chairman of the world-renowned Sid Lee creative global boutique, and Founding Partner of Cirque du Soleil Lifestyle Group, which is extending the brand beyond live entertainment. He provides creative and strategic leadership for leading word-of-mouth innovators, including Adidas, Cirque du Soleil, Red Bull, and MGM Grand. He will be revealing the principles behind his new book, Conversational Capital: How to Create Stuff People Love to Talk About.

 

Nancy Vonk, Co-Creative Officer at Ogilvy & Mather will reveal the creative strategy behind their award winning work for Kraft’s Shreddies brand and how they made an old brand more relevant using alternative media.

 

Stéfan Danis, CEO & Chief Talent Officer at Mandrake, one of Canada's foremost executive search and consulting firms will share insights on to enhance organizations by identifying and attracting outstanding leadership executives and talents for your business.

 

Jonathan Hirst, Partner, North America at Results International will share insights into the world of mergers and acquisitions and how to create value for your companies. Prior to Results, he worked at Mckinsey, Grey Global and Interpublic Group of Companies.

 

Ronnie Cohen, Partner, North America at Results International has spent the last 10 years in the acquisition and integration of data-driven creative and technology companies. She was President of NW Ayer Direct and Exec VP of Wunderman. Her presentation will motivate CEOs to start thinking and preparing their agencies for transactions, be it in a trade sale, a MBO, merger or even IPO.